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Baccarat has been known for creating world’s finest crystal and design for over two and a half centuries. One of this brand’s latest incarnations, Baccarat Residences in Shanghai brilliantly upholds the grace of this legendary brand. UP TO IT Ltd., marketing and creative consultants, challenged us with designing a new brand language tapping into Baccarat’s imagery, but making it relevant for this luxury residential project. The designs had to appeal to both Chinese and international audiences at ever touch point throughout the promotion, outdoor hoarding and area signage and a range of marketing materials.